Strange Crew Tour

Here's a little video of Everen Stallion and the restof the Osiris team on the Strange Crew tour.


-Dan

Stairmaster

Congrats to Canadian rider Charles Reid who tied for 1st place in the Stylewars rail jam. The rest of the event is on hold due to crap weather.

Charles won the event last year, so we'll keep you posted on how he does when things get back underway.

-Dan

Blazin' Hot

It's hot enough in L.A. as it is and now we're getting into wildfire season a bit early. This is the view Alex drove home to last night.


-Dan

SLATE

If you're a retailer exhibiting Magic Tradeshow next week, please email us at sales@elmcompany.com now to book your appointment. We'll be exhibiting in the S.L.A.T.E. section of the show. If you're attending the show, be sure to find the cap we put together with S.L.A.T.E. I believe they'll be giving away a few of them at the concierge area.
The theme of a cap was pretty simple. As everyone knows, retailers took a fairly big hit this last 6 months as the economy took a shit. We came up with "New Season, Clean Slate" as a way to put into peoples minds that half this economy stuff is about keeping it positive and moving forward instead of dwelling and what was.... anyway... check out the cap below. Oh, and the show is closed to the public, so unless you're attending chances are these images are as close as you'll get!







-Alex

Come On Now

Here's KFC's latest & greatest sandwich invention. A bacon & cheese sandwich with two pieces of fried chicken as buns.

........seriously?..........SERIOUSLY?? I feel a heart attack coming on just looking at that. The dudes in the commercial seem pretty stoked on it though.


Hahahaha,....WOW.........come on now.

-Dan

New Online Exclusive Releases

Here's a look at our next online releases, dubbed "The Tradition Fitted" and "The Georgia Snapback".

THE TRADITION FITTED
As a prelude to another release set to come out later this year, this cap draws its inspiration from the classic turn of the century White Sox logo.


Available in black, red and tiffany in very limited quantities The Tradition Fitted is available now exclusively in our Online Store.



THE GEORGIA SNAPBACK
Even though we'll be dipping into Fall soon enough, it's still pretty hot out and this release comes just in time for Labor Day.


Seersucker combination fabrics with the Homerun logo on the front and the leaf logo embroidered on the size. Also available now exclusively in our Online Store.


http://www.store.elmcompany.com/.


-Alex

Better Late Than Never

If you were one of the kids lucky enough to attend snowboard camp this summer, you've probably already seen these, but here's a couple of collaborations we did with Windells and Camp of Champions.

WINDELLS:




CAMP OF CHAMPIONS:




Both camps are over now though, so good luck getting either one. Just thought we'd share.

-Dan

Catchin' Up - Skate

Ok, let's continue to catch up in the skate world now.

Elm would like to welcome Everen Stallion to the team.


He's been busy lately on the Strange Crew tour with the Osiris team and engaging in hard-hitting interviews, like this one from King Shit (click the red Homerun fittd cap below)




Walker Ryan can be seen in Circa's entry for Skate & Create II. Click on his shadowy silhouette to look for yourself.



And lastly, Elm flow rider Mark Suciu is apparantly PJ Ladd's favorite skater right now. Don't believe me, click below.

...and here's a little extra footage of Mark for you to check out too.


I probably missed some other stuff, but hey, that's life.

-Dan

Peepshow Premier

If you like snowboarding and you're in Utah on the 27th and you know what's up, you'll be there.

-Dan

Catchin' Up - Snow

Been busy with shipping the Fall collection for the past two weeks, so I haven't been able to keep up with things here, but let's get caught up:

Charles Reid and Silvia Mittermuller are both currently holding 3rd overall in the TTR standings. But Charles might end up at the top of that list after this week's StyleWars event.

Romain is hangin’ in New Zealand with the Yes crew surfing while they wait for better snow conditions (rough life).


Nima's been chillin’ in New York while the rest of the Ashbury boys are busy shipping Fall orders.


It's also about that time for snow videos to hit stores (I know it's still blazing hot outside). Anyway, here are the teasers for the only videos you should care about this winter, with a list of the Elm rider's parts you should fast-forward to.

Videograss
"Videograss"
Featuring: Laurent-Nicolas Paquin, Nick Dirks, Nima Jalali, Ben Bilocq, & Jake Olson-Elm


Absinthe Films
"Neverland"
Featuring: Romain De Marchi


Oakley
"Tracking Eero"
Featuring: Eero Ettala


Think Thank
"Cool Story"
Featuring: Sean Genovese & Chris Larson


J Mills Entertainment
"Stance"
Featuring: Hana Beaman


J Mills Entertainment
"This Movie Sucks"
Featuring: Fredu Sirvio & Scott Vine


Sandbox
"Shine On"
Featuring: Steve Cartwright, Jody Wachniak, & Jake Kuzyk


BozWreck
"BozWreck 3000"
Featuring: Mark Edlund & Ben Rice


Technine
"Hard To Earn"
Featuring: Jake Devine


Peepshow
"Peepshow"
Featuring: Bev Vuillieumier, Sara Phillips, & June Bhongjan



-Dan

Doin' Work Part2

As you can see, Theotis is still workin hard on the Low Life Tour. Click on the photo to see what went down in Louisiana.


-Dan

DWD Team At Windells

Elm riders Sean Genovese andJeff Keenan are going to be at Windells during the lucky last session… #7.

The session is sold out, but if you’re already signed up, remember to pack your black hoodie and come ride the DWD Snake Bowl.

There will also be another sneak peak showing of the new Think Thank video, Cool Story.

-Dan

ShredTV With LNP

Click below to hear what Laurent had to say about the Team Shootout and check out his scurvy facial hair. There's some riding footage in there somewhere too.


He'll also be featured on The Daily Habit to talk more about everything that went down in Big Bear. The show airs on August 11th.


-Dan

Magalie

Congrats to Canadian rider Magalie Dubois for being named the SBCWomen.com rider of the month.


Click here to read the interview and check out some photos.

-Dan

Doin' Work

Here's a photo of Theotis workin hard in Houston on the LowLife Tour . Keep an eye out as they make their way through the dirty south over the next 10 days.




Theotis also makes an appearance in the extended version of the new Nike SB commercial. It's "extended" because most commercials aren't over 2 minutes long.



Busy busy,

-Dan