Winter Limited Release

With each season, we strive to push the fitted cap forward in design and production. For Winter 09, we've introduced a cap that incorporates the design elements found in the classic letterman jacket.















Utilizing Melton Wool and leather paneling with a satin liner, this cap stays true to its inspiration. Appropriately, chenille patch work and chainstich embroidery are finishing details.















This release marks another ELM first. The Letterman Fitted baseball cap will include a matching graphic tee. From the "01" on the sleeve to the award patches down the front, the shirt draws inspiration from the same letterman elements. Of course, there is an Elm twist, such as the eternal torch with the leaf flame, to the Save the Hater, and the Hitters logo. Keep an eye out for the full details on the release soon, as well as additional color ways.
















Looks like the The Hundreds are taking notice as well, and gave us some good words on this release and our other projects here

-Alex

Bev Takes 3rd at Breckenridge

Congrats to Bev Vuilleumier for taking 3rd place at the Winter Dew Tour in Breckenridge. That's her on the right with some very warm-looking mittens. She was also recently nominated for "Rookie Of The Year" in the Transworld Rider's Poll Awards Transworld Rider's Poll Awards.

-Dan

New Years Eve Party

If you're in Big Bear for New Years Eve, you're invited to come celebrate with us. Check out the flyer below for details and don't give me any crap about "New Years Eve 2009" technically being a year away. The party is next week, so be there. You're almost guaranteed to walk away with some free stuff and who doesn't like free stuff?







































-Dan

Overload

One of the newest retailers to stock ELM COMPANY is Overload. The store is located in San Diego, but also has an online shop, http://www.shopoverload.com/, featuring brands ranging from Krew to The Hundreds.











Be sure to check back with them for some of our newest releases coming out this Fall and Winter.

-Alex

Get The Shovel

Will just sent me these from our Big Bear house. I'm not looking forward to shoveling through this mess.






































....maybe I'll just climb in through the chimney.

-Dan

This Weekend In The Mid-West

Ladwig (our mid-west rep) is running a few events this weekend. Check em out if you're in the area. You might get some free stuff.














-Dan

Priceless

Nothing to do with hats, but this is just too good to not share. President Bush made a trip to Iraq and got a couple shoes flung at him during a press conference. A reported named Muntadhar al-Zeidi jumped up in the middle of the conference and whizzed two shoes right next to Bush's head. From what I know, getting touched with a shoe is one of the worst insults in Middle-Eastern culture. The reporter yelled "This is a farewell kiss, you dog" while he tossed the footwear. Anyway, watch the video.


Haha, I could watch that all day.