Tuesday, September 29, 2009

"Just Doing My Job"



I'm not sure if threatening to "break your arm like a twig" is standard police protocol or not, but I'm no expert. Gotta say though, I loved the part when the officer is trying to redefine the word "kick".

-Dan

Eero For The Win


Eero Ettala beat out everyone else at the Freestyle.CH 2009 in Zürich, Switzerland this past weekend and put $10,000 in his pocket. Must be nice.




-Dan

Monday, September 28, 2009

Mark Suciu



...........yup.

-Dan

SXSW Part 3, 4 & 6

More SXSW vids featuring Theotis. Click on each one below.







-Dan

Friday, September 25, 2009

Philly DJ Day

“Philadelphia DJ Day is an annual celebration of the legacy of the Philadelphia DJ.”



DJ Day seeks to bring Philly DJs of all nationalities, ethnicities, ages, shapes and sizes…representing every genre of music from hip-hop to techno…to come together as a unified whole. These mix masters share experiences, find new techniques, bond and fellowship over their favorite rhythms and beats all the while exposing young adults to dj-ing as a viable response to some of the society’s ills. DJ Day seeks to accomplish this through workshops and talks conducted by DJs, not just on the day… but year around.

Don't miss it if you're in the area and while you're there keep an eye out for the limited-edition fitted cap we produced for the event.

Saturday, September 26, 2009, 12-8pm
4800 N. Parkside Avenue
(between Belmont Avenue & 49th Street…next to Bala Golf Club)

-Dan

Tuesday, September 22, 2009

Paul Trep

ELMCOMPANY would like to welcome Paul Trep to the family and say congrats for taking the $250.00 at the S.F. Library Gap Best Trick contest (thanks in no small part to the Homerun Fitted cap he was wearing).



Switch double-heelflip for the win. Check the video.



And check out this video of Paul with fellow Elm riders Andrew Langi, Mark Suciu, and Alex Midler.


-Dan

Altamont SXSW Tour

Click on the photos below to check out Theotis in Part 1 and Part 2 of the Altamont SXSW Tour.





-Dan

More Fall 2009 Looks

Here's a look at another couple pieces from our Fall 2009 collection, the Reserve Crew and the Strikeout Snapback.



The crew features a clean combination of subtle details such as the leaf patch on the chest, the zippered pockets and the logo treatment on the back. Shown here in Tiffany colorways, but both pieces are also available in Black.







Look for these pieces at select ELMCOMPANY retailers this now.


-Alex

They Just Want Him For His Hat


Brook D'Leau of J*DaVey sent over this photo from a recent trip to Arizona. Looks like his hat attracted a few Elm fans.

-Dan

Monday, September 21, 2009

Laurent's Guestbook

Click below to read about beard lice and find out what "beer chubby" is.


-Dan

Winner Winner



Congrats to Scott Vine for coming out on top at Hot Dogs N' Handrails (N' mud, N' hay) on Saturday. The course set-up was a little bizarre, but it was good to see something different than the normal rail contest layout. Congrats to Jake Kuzyk too, for ending up in 4th.





Results:
1. Scott Vine
2. Jed Anderson
3. Zak Hale
4. Jake Kuzyk
5. Ryan Tarbell

-Dan

Thursday, September 17, 2009

If You Can't Wait Til Winter

If you can't wait til winter and want to watch other people have fun snowboarding, then come hang out on Saturday and get some free stuff.



-Dan

Naked Women Love Us

A friend sent me this link today. Click below (if you're over 18 of course)



-Dan

Wednesday, September 16, 2009

Fall 2009 Apparel Hitting Stores

For Fall 2009, ELMCOMPANY introduces our cut and sew apparel collection. Continuing the focus on quality and attention to detail that we've become known for, the introduction of the apparel marks the next step for us to compliment our headwear.



For our first delivery, we've concentrated on classic silhouettes, creating specific color and logo groups that merchandise back into the caps. Here's a closer look at the Homerun Hoodie and the Homerun Fitted. It's all in the details.








Keep checking back as we highlight more pieces in the coming weeks. Or better yet, get to your local ELMCOMPANY dealer and break out your wallet before they're sold out.

-Dan

Monday, September 14, 2009

999 Tour & Mayer Hawthorne

Been hangin around with the StonesThrow crew alot lately working on some upcoming projects. They just wrapped up their 999 Tour last week. It was a 9 days, 9 area codes, all 90's music, and it was dope.


If you were there on opening night, you would've noticed Mayer Hawthorne appropriately wearing the "Fight The Power" fitted to keep with the 90's theme.


Our boy DJ Muggs was in the house too.


My lady was one of the "fly girls".....


....so I gave her a cap to toss to one lucky fan.


I had so much fun the first night, I made it out for two more shows. So if you missed out then, well,...you missed out. Sucks for you. Anyway, thanks to Will Tee Yang for the photos.

I also made it out to Mayer Hawthorne’s record release party at The Roxy last Thursday. What can I say?, I'm a fan and I had free tickets (thanks Jackson). If you haven't heard him yet, get with it.


Anyway, the show was packed beyond capacity and the crowd was going nuts during the whole set.


Good times. Now go buy the album.

-Dan

Thursday, September 10, 2009

Val Surf + Elm Company



ELMCOMPANY® has teamed up with one of the oldest skate shops, Val Surf, to produce their rendition of an LA fitted. Available in the OG royal blue and white colorway this cap is available now at Val Surf locations around Los Angeles.



-Alex

Debacle Bonus Footage

New bonus footage featuring Theotis. Check it.


-Dan

Great Minds Think Alike

Jay-Z and ELMCOMPANY have a couple of things in common, hats and artwork. The Hip-Hop giant recently released his latest album in the Blueprint trilogy, BP3. The artwork for the album included three red lines symbolizing the number 3.


The same logo, appears on apparel and hats in our Spring 2010 line. Three stripes are utilized on a few pieces to symbolize the first letter in the company’s name "E".



The two logos are completely unrelated, but it just goes to show, that great minds think a like.

-Chace

Wednesday, September 9, 2009

Hump Day with Joe Mertes

Almost missed this one. Click to read Joe's interview with YoBeat.


-Dan

Trick Tip with Nima

Click, watch, learn.


-Dan

Thursday, September 3, 2009

Crossroads

Another tradeshow?.......

....yup, we'll be at the Crossroads show next week. If you missed us at S.L.A.T.E. earlier this week, be sure to come by.



-Dan

Tuesday, September 1, 2009

Ladies Man

Theotis just got back from Florida. I guess gold grills are still where it's at out there?



-Dan

More Of The Strange Crew Tour

Part 3 of the Strange Crew tour, featuring Everen Stallion.


-Dan

Charles Reid takes 3rd at Stylewars


Charles landed in 3rd place for the slopestyle event at Stylewars. The podium finish also bumped him up to 2nd palce in the TTR standings.

-Dan