In association with Chase Infinite of Self Scientific and designer Kevin Sanchez we have created a special collection of fitteds called "Designer Music". This collection is inspired by the sounds and images of the Golden Era of Hip Hop and pays homage to the music and the culture. Each Designer Music release is produced in quantities limited to the year the song came out and sold only at select Elm Company dealers.
The Summertime fitted cap is the first to be released under the Designer Music line. The design is inspired by DJ Jazzy Jeff and Will Smith’s classic song “Summertime”. The quintessential Summer anthem came from their album Homebase, released in 1991. The infectious groove was sampled from classic funk band KOOL & THE GANG’s “Summer Madness”, from their 1974 album “Light of Worlds”, further cementing the seasonal theme. Will Smith’s cadence and rhyme scheme on the song gave rise to a rumor that Rakim actually ghostwrote the single.
The classic Summertime BBQ in the video seemed to capture the feel of the season. So we decided to take the inspiration from the BBQ scenes and created a hat that embodied the vibe of the song. The Summertime fitted features a traditional Red/White gingham pattern, an embroidered watermelon patch and a sublimated cloud print liner. The cap also features a quote from the classic Summer jam, “Just a little something break monotony”. This release will be limited to 91 total pieces and should be available very soon.
For more photos and info, check out the posts on StrictlyFitteds and HypeBeast.
-Nam
